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The Three Most Eye-Popping Bags at the 2026 PGA Show

From the classic Sunday bag to rugged travel duffels and professional staff bags, the 2026 PGA Show floor was a masterclass in variety. While the fundamental purpose of a golf bag hasn't changed, every brand this year seemed to find a creative new angle to set themselves apart. After logging...

Penfold signs Matt Wallace as tour brand ambassador

Iconic British brand Penfold Golf has announced the signing of tour professional Matt Wallace as its newest brand ambassador for bags and accessories. Founded in 1927 by legendary British ball maker A.E. Penfold, whose innovations revolutionised golf equipment, Penfold became a symbol of precision, performance, and style — proudly carried by generations...

Penfold Golf adds Matt Wallace as ambassador amid brand’s comeback

Longtime golf brand Penfold is ramping up its marketing efforts as it nears its 100th birthday and has signed Englishman Matt Wallace as an ambassador. Penfold was founded in 1927 and has had players like Seve Ballesteros, Nick Faldo and Gary Player on its roster. Sean Connery’s James Bond character...

2025 Ryder Cup Apparel And Merchandise Roundup

The 2025 Ryder Cup will be played from September 26-28 at Bethpage Black in Farmingdale, N.Y. As the preeminent team event in men’s professional golf, this biennial competition features 12-member teams from the United States and Europe competing in five match-play sessions across three days.

Penfold Golf Partners With PGA Jr. League

Penfold Golf is announcing a new partnership with one of the leading youth golf programs in the U.S., the PGA Jr. League.

Penfold Golf named supporting sponsor of PGA Jr. League

BIRMINGHAM, England | October 21, 2025 – Penfold Golf, the iconic British golf brand with nearly a century of heritage, is proud to announce its new role as Supporting Sponsor of PGA Jr. League. The partnership marks a major step in Penfold’s continued commitment to growing the game by supporting golf...

Penfold Golf Strives To Get Back Into Fold Ahead Of 100th Anniversary

On the eve of the 2025 Ryder Cup, a consortium of emerging golf brands will host an event in New York City to not only add to the excitement surrounding golf’s premier biennial event beginning Friday at nearby Bethpage Black, but, more importantly, the game’s exponential growth since the Covid-19 pandemic....

Ryder Cup and Penfold Golf Histories Converge With New 1927 Collection

98 years ago, one of golf's greatest events began in earnest. What were once informal matches between American and British golf professionals was now the Ryder Cup, with a Walter Hagen-led United States squad competing against a Ted Ray-led Great Britain team at Worchester Country Club in Worchester, Massachusetts in 1927....

Penfold Golf Combines Class and Luxury with Simplicity

Among the various hip brands in golf, Penfold is one that will stand out to many. Not only did they win me over with an awesome personalized note and their roots that are local to me, but their brand is one that encapsulates several distinct adjectives — classy, luxurious, and...

Penfold Ace Golf Balls: What’s Old Is New Again

The story of the new Penfold Ace golf balls is actually two stories. The story of the golf ball itself is interesting in a “retro-brand-bringing-back-a-classic-name” kinda way. But the story of how that ball came to be, and the path Penfold had to take to make it a reality, is a...

Play the James Bond Penfold Golf Ball Like Sean Connery Did in 'Goldfinger'

Penfold Heart golf ball, played and immortalized by the James Bond character in the 1964 movie 'Goldfinger,' is part of a new collection and will feature a special-edition logo.

Penfold Golf: History’s Great “What If?”

Chances are “Penfold Golf” doesn’t mean much to you. There is, however, compelling evidence to suggest it might be golf history’s great “what if?”. Today, Penfold is a fledgling lifestyle brand using nostalgia as its hook. But there was a time when Penfold was poised to be a golf ball powerhouse on...

Penfold Golf unveils updated Heart golf ball

The once eminent brand of Penfold has released an updated version of its most famous product, the Penfold Heart golf ball.