Iconic British brand Penfold Golf has announced the signing of tour professional Matt Wallace as its newest brand ambassador for bags and accessories.

Founded in 1927 by legendary British ball maker A.E. Penfold, whose innovations revolutionised golf equipment, Penfold became a symbol of precision, performance, and style — proudly carried by generations of golfers from the club level to the world stage. Today, the brand continues to honour that tradition of craftsmanship while reimagining classic British design for the modern game. Wallace becomes the first Penfold ambassador on tour since Seve Ballesteros won his first Open Championship in 1979.